Media Analysis Essay Example | Topics and Well Written Essays - 1000 words

Media Analysis - Essay ExampleWhen presenting anadvertisement, at that place are usu tout ensembley a set of notices meant togovernwhat and what not to be include in the advertisement. The rules are there tokeeptheadvertisementfrom being bad. An advertisement should not encourage any vices, should not beracist, and should not call down violence and so on. To ensure that this does not happen, there are media ethics that are there to be followed (Ward 6). Media ethics are asetofruleexpected to be followed by journalist, should be based on ethics of universalbeing (Ward 6). They should bekeenon the well being of the charitable being. Without the ethical foundation, relativism undermines theconceptionof the right and makesourpracticesunreasonable. In the case of advertising, there index be a difference in understanding, and judging anadvertisementbecause of several things it might be theenvironmentonehas been broughtup in, it might be a difference in age, level of education, and so on. In this paper, Iintendto shiverdown two fagot advertisements andshowthesignificanceof my findings. I will also discuss the appeals used and whether they are ethical or not. In the initiatory advertisement, the chesterfield cigarettecommercial, there is the use of animation and humor. A King intends toknighta true-bluesubjectif he canconfessthat the chesterfield king is the best. The fast(a) subject seemsdesperateto be knighted that even if he does not know much about the king of chesterfield, he does not admit it. Heis helpedby the kings adviser and impresses the king. The kings advisor warns thekingto use hisflatside of theswordto avoid what happened the last time. As the advisor warns the king, he mimics thecuttingof a throat. As the king, knights the loyal subject, he swings his sword powerfully and chops off theloyalsubjects head.In the advertisement, the king represents thecigarette, the loyalsubjectrepresents the smoker, and the advisor represents the luring of the smo ker to smoking.The smoker seeks thepleasureof thecigarettewhen he goes to be knighted thekingwho is thecigarettegives the pleasure but eventually kills the smoker. In the advertisement, there is more concentration on the goodsideof smoking (knighted) than the bad side. It is not clear whether theloyalsubject is the killed. Smokingis well knownall over the world asunhealthy, despite that people still smoke. In the second advertisement, Flintstones for Winston cigarette there is the use of animation and animmenselypopular survey character (Fred Flintstone). Heis then broughtout as a loyal customer of the Winston cigarette. The seller of thecigarettestill goes into details about the uniqueness of the cigarette despite Fred Flintstone beingfamiliarto the cigarette. He puts thecigaretteon Freds mouth and calls itpractice. Thecigaretteis portrayedas a sweet cigarette with a good length, making it better than the rest of the cigarettes. Unlike the chesterfield advertisement, this advertis ement concentrates solely on the goodness of the cigarette. Analysis of the two advertisements In the chesterfield cigaretteadvertisement, it issignificantto blood linethe use of animation on the advertisement. Although theadvertisementhas tried to portray the