Mammon Winery

Mammon Winery, Inc is a wine company established by a man with the name Dionysus Mammon, Sr (Mann and Roberts).   He was an immigrant from Greece who came to the United States in 1930 (Mann and Roberts). Mammon Sr. founded the company on a line of non-varietal jug wines (Mann and Roberts).   Mammon Winery, Inc. found its strong hold in the market with this specialty line.   Later, having finished a degree in enology, the study of wine making, Dionysus Jr. would join his father in the company. Dionysus jr. began his wine making crusade by convincing his father to branch out and explore other options within the wine making industry (Mann and Roberts).   This new line of exploration was in the form of premium varietal wines.   However, in order to be successful in this venture, they needed a large increase of capital for purchasing the necessary vineyards (Mann and Roberts).   Reluctantly, Dionysus Sr. took the company public and secured the required funds (Mann and Roberts).   Forty percent of Mammon Winery Inc. became owned by the public (Mann and Roberts).   For the first time, â€Å"outsiders† sat in on the board of directors (Mann and Roberts). The issue most concerning Dionysus Sr. in regards to Mammon Winery, Inc. was how to present this new line of premium varietals.   To use the Mammon Winery corporate name or to not, was the big debate over the labeling of the bottles (Mann and Roberts).  Ã‚   When changing the look and scope of a particular line, using the corporate company name could be detrimental to the initial successful production of wines.   Dionysus Jr.’s want to use a different name just as Canadaigua, Gallo, and Mogen David had done, was not an out of the ordinary proposal. It offers protection to the Mammon Winery Inc. from the consumers of the other line attaching the â€Å"lower class† taste to the whole company (Mann and Roberts).   Another issue is that Dionysus Jr. wanted to change the size of the wine to a pint rather than leave it in traditional wine bottle form (Mann and Roberts).   The idea was that the easier to carry bottle would be more appealing to those in the middle to low economic class.   It would make the new line of production more marketable for the pensioners on a fixed income.   Dionysus Jr. was taking the company into a new area in which it could offer a product to the average consumer even if they were not big on drinking wine. Mammon Winery, Inc. proposed to enter a new wine market for lower-end wines, which is due to the increase in unit sales in the fortified wine market. This is an attempt to enter the cheap wine market and cash in on profits that come along with it. The proposal has a target demographic of middle-to-lower class, or pensioners on a fixed income (Mann & Roberts). In order for Mammon Winery, Inc to come from the bottom of the barrel to the crà ¨me of the crop replies heavily on several key fundamentals. The winery needs to identify and analyze the important issues of how can they capitalize on producing a cost efficient product that is entered into a market that is rising, and who is their chief demographic. Mammon Winery, Inc plans to introduce a low-end wine product that is made cheaply and sold by the pint (Mann & Roberts). It is recommended that the product to be sold by the pint to lower the cost, both for the company and consumer. It is planned to use rejected grapes from Mammon’s premium selection and the filling of their unused capacity is expected. In addition, it is noted that any grape is suitable and can insulate the company from bad grape years (Mann & Roberts). Mammon chooses to use less advertising, which will cut cost, and use wine gurus to entice consumers to their product. The chief demographic is individuals on a fixed income – middle-to-low class. On the other hand, it was reported that a competitor’s lower-end product hit it big with the â€Å"yuppie† crowd of England (Mann & Roberts). The individuals with fixed incomes will find this product appealing and convenient. Mammon Winery, Inc. will sell the cheap sugary wine at eighteen percent alcohol to retailers. They indicate that the projected audience is the perpetually intoxicated and further indicated that it is against the law to sell alcoholic beverages to the intoxicated but state it is not their problem and cannot control what the retailer chooses to do (Mann & Roberts). Mammon Winery, Inc. knowingly sold their product to a target audience of â€Å"winos† and chose to take advantage of the consumer by offering a much more affordable, cheap wine. This can be easily compared to the tobacco companies choosing a target demographic of individuals of non-smoking age by making their product appealing (Mann & Roberts). For instance, both companies are holding back valuable information from the customer. Both products by both companies are addictive and can cause serious health issue, but still these companies greatly affect the target audience one way or another. This is because it pays or at least promises to pay (Sullivan 2001). A company may gain something, or may keep from losing something by selling to their target audience or unethically holding back information that may turn away consumers. However, the profit motive holds in both cases. It is noted by Mammon Winery, Inc. that profit margins would be at least ten percent higher on the lower-end product then their other lines (Mann & Roberts). Therefore, the company’s urge to branch out in the wine industry by offering a new product is nothing beyond regular business practices.   However, their intentional marketing of the product to those suffering from alcoholism or the homeless is an underhanded technique.   They run into an ethical conflict as they must now combat their marketing techniques with significant contributions to charities. These charities though, must also be chosen for a reason.   Just as the tobacco industry chooses specific charities for good-will projects, so too will Mammon Winery, Inc.   Mammon Winery, Inc. will also have to construct both a label and bottle that will effectively promote their new line.   However, the targeted audience should not be able to be determined based upon its looks.   The price will be adjusted for the targeted consumer, but beyond that, it should not be obvious in its aim.   Therefore, the expansion of Mammon Winery Inc. is within reasonable business practices but will have to carefully combat its stated aim at a particular consumer with clever charitable contributions. Works Cited Mann, Richard A. and Roberts, Barry S. â€Å"Mammon Winery, Inc.† Sullivan, Evelin. The Concise Book of Lying. 2001   

Overcoming Personal Challenge Essay

When someone has a personal challenge, it makes it difficult at times to achieve success. It is not always easy for me to achieve success in life because I have a mild form of autism known as Asperger’s Syndrome. Asperger’s Syndrome affects many areas of my life. First, it affects my ability to learn, making success in school a struggle. Next, Asperger’s interferes with the ability to understand social situations, making success at work difficult. In addition, this disability affects the ability to communicate with others in personal relationships. I feel I have overcome many of the difficulties associated with my disability and have already achieved success in many areas of my life. One area that Asperger’s Syndrome affects for me is learning. Although I have a photographic memory and superb mathematical skills, abstract ideas are difficult for me. I taught myself to read at three years old, but I did not always understand what I was reading. Writing was difficult for two reasons. First, the physical act of writing was difficult due to fine motor skill deficits that made handwriting and printing hard. Using a keyboard eliminates this problem. Second, Asperger’s Syndrome affects expressive language, so expressing ideas has been a struggle. I read a story and understand the facts, but the â€Å"big idea† often eludes me. Despite these learning disabilities, I graduated in the top fifteen percent of my high school class, a member of the National Honor Society, and received the John and Abigail Adams Scholarship for Advanced and Proficient MCAS scores. In addition to learning, work is not always easy for me, and I have to try harder than most employees. I am a part-time cashier at Stop-and-Shop where I interact with customers and colleagues. Asperger’s’ affects the ability to understand social cues and acquire social skills such as being able to read body language, and start or maintain conversations. I may appear to lack empathy, to misunderstand and confuse jokes, and to take sarcasm literally. This often makes work a struggle. Some people may not understand my social awkwardness, despite the fact that I’m trying my hardest to communicate with them. My social disability, however, has not  prevented me from succeeding at work for the past year and one half. In addition to a learning disability and difficulty in the working world, social relationships are not easy for me. Asperger’s interferes with the ability to take others’ perspective and have empathy. Without empathy and perspective taking skills, it’s very hard to carry on a conversation. Conversation is one of the main things that make relationships and emotional connections possible. Sometimes conversation seems like a meaningless, confusing ritual. I am still struggling with the ability to make and keep friendships. It will be a life-long effort to make and maintain more friendships. Achieving success when one has a personal challenge can be difficult. Asperger’s syndrome has presented me with significant educational, professional, and personal challenges. With determination and perseverance, I have managed to overcome many of my difficulties and achieved success at school, work, and socially. I live by the words of Liberace: â€Å"Nobody will believe in you unless you believe in yourself.†

Political science Essay Example | Topics and Well Written Essays - 1500 words - 1

Political science - Essay Example As Hoffman and William say. A further reason why the Middle East is becoming more important is high oil prices. Although oil prices are far below their 2008 peak of US$147/bbl, they are expected to remain high due to rising demand from China, India, and other emerging markets. Despite efforts by international oil companies to tap into new sources, such as the Caspian Sea, West Africa, and Brazil’s offshore deposits, and despite moves to develop alternative energy sources, oil is likely to remain paramount. Meanwhile, the windfall of high oil prices should continue to boost investment in the Middle East, making it an important economic region. Apart from Israel, Lebanon and Turkey, no Middle Eastern state has an entirely democratic political system. Iran has competitive elections, but ultimate power rests with the ruling clerics. The other countries are all absolute monarchies or led by authoritarian presidents, although there are varying degrees of parliamentary representation. As a result, most leaders have questionable legitimacy. Opposition groups tend to be suppressed, and governments maintain powerful security services to keep their populations in line. This system of government has fostered patronage and corruption, in turn adding to public dissatisfaction. Arguably, the biggest question for the Middle East is whether it can continue to be an exception to the spread of democracy worldwide or whether democracy will eventually take hold. As per Wunderle openion. Over the coming decade, we expect several Middle Eastern states – notably Egypt and Saudi Arabia – to face succession issues, as incumbent heads of state pass from the scene. In Egypt, the outlook is highly uncertain, amid signs that President Hosni Mubarak is grooming his son Gamal to succeed him and opposition to this. In Saudi Arabia, the succession procedure is clearer cut, but a power

Literature review chapter Essay Example | Topics and Well Written Essays - 250 words

Literature review chapter - Essay Example The development of private enterprises have shown growth over the last few decades, this expansion in the private sector is attributed to the benefits that privatization brings along (Dahel, 2001). The contribution of people towards Gross Domestic Product (GDP) generation is maximized through privatization. The margin of innovation becomes broader, and companies may define their policies according to their status.The freedom of decision making has been supportive towards the idea of privatization. Privatization seems to be an appropriate policy for increasing quality and variety in telecommunication industry. In 1992, the Kuwait Investment Authority began 3 phases plan of privatization. The aim of this initiative was to reconstruct the economy, and minimize the dependence on revenue generated by oil. The policy of privatization was devised in such a manner that it could entertain domestic as well as foreign investor. The five different methods that were employed by the Kuwait Investment Authority include Sale of Government Shares, General Tendering, Management Contracts, Lease Arrangement, and Cooperation with the Government. However, privatization is not a compulsion efficient provision of services(Doh, 2000). Heracleous (1999) studied the case of Singapore, and analyzed its public owned telecommunication sector that offers the quality of services according to the world standards. Further, Heracleous (1999) has dichotomized the debate of ownership, and its effects on the performance of an organization. The management team of an organization is authorized by the owners to manage the affairs, therefore, it does not matter who owns the company, as far as the administration of the organization is making the right decisions (Heracleous, 1999). Heracleous (1999) reveals important aspects of the privatization debate in the telecommunications industry. By discussing the unique and

Character analysis Essay Example | Topics and Well Written Essays - 750 words - 2

Character analysis - Essay Example Despite the apparent similarities, these characters exhibit differences in expressing their loneliness: Laura resorted to collecting glass figurines, termed by her mother as glass menagerie; while Tom frequents the movie every night to get out of the apartment and avoid having to converse with his mother. As noted, Tom and Laura, both being victims of a life without their father seemed to be living a lonely and recluse life. Since their father allegedly left them a long time ago, both children must have to contend with living with their mother who could have been devastated when their father left them. The result was the feeling of being trapped in their lives where Tom had to resort to being the breadwinner for the family and supporting both his mother and his sister. The feeling of wanting to escape from the challenges and difficulties of life led to both characters finding ways to relieve their miseries and venge on other outlets such as watching movies night after night (for Tom) and collecting glass figurines (for Laura). The movies seemed the perfect outlet for Tom to venture into lives of actors and actresses who get to portray different roles and go to different places – a life he apparently longs for; but could not achieve. On the other hand, Laura’s form of escape was different from Tom since she had been afflicted with a disability when she was young and could not move freely without a brace. This situation is also perceived as a form of being trapped in the situation she currently is and the only way to get her mind off from this misery was through collecting glass figurines: fagile, beautiful, transparent, and as she described the unicorn, she averred that â€Å"hold him over the light. He loves the light! You see how the light shines through him?† (Willams 779). Her collections seem to mirror her traits: fragile, beautiful, but cold and detached. As emphasized, Laura is â€Å"so shy that she finds ordinary human relationships almost unbearable, she is totally unequipped for the romantic role in which her mother has cast her. She takes refuge among her glass figurines, the â€Å"glass menagerie† that is the symbol of her fragility and her retreat from reality† (The Glass Menagerie par. 3). Another point of similarity is their deceptiveness to their mother. Laura was thought to still be enrolled in a business school by her mother; only to be found out that she has dropped out of school, Her inability to explain the fact that she could not continue pursuing the program that her mother advised her to take, led to the deception. When discovered, it was already about six months that she had been trying to go out every day supposedly to attend her classes; but instead, she allegedly stayed in the park or engaged in other activities. Tom, on the other hand, was likewise confronted by her mother, who also believed that he was likewise deceiving her. His excuse for going out every night was to go to the movies. Her mother could not comprehend how he could do that time and again without fail and took him considerable lengths of time. These moves and behavior exhibited their inability to confront their mother and tell her the truth about their own feelings and what their hopes, dreams, and plans in life are. Both characters have inner secrets which they could not reveal to their

A SWOT analysis explores the relationship between the environmental Essay

A SWOT analysis explores the relationship between the environmental influences and the strategic capabilities of an organisation - Essay Example Critically speaking, it is a fact that an internal strategic capability analysis puts the entire focus on the way the environment gets in contact with the product that is marketed under the aegis of an organization. The direct link with the competitors is always apparent in the case of one such analysis. However, what is most important here is that the product is compared against its own basis nonetheless. The manner in which the link between the environmental influences and the strategic capabilities of an organization is made clear is something that brings sanity within the realms of an organization. It puts the basis right of many an undertakings within the business enterprise and tells the senior management where they are going wrong and what corrective steps need to be taken under their aegis (Devane, 2007). Therefore a SWOT analysis is a good enough beginning for finding out where the product is at a particular period in time. It finds out where it will be in a given time as we ll. This is important because the product within the aegis of an organization is moving from one position to another, and discerning new avenues of growth and development all this while. This consistent race to reach the coveted top position within the industrial settings ensure that the product will bring in new standards and advancements to make sure success comes about in full circle (Richter, 2009). The SWOT analysis would eventually be the difference between how things are being managed and how these shall be taken care of in the coming days. It is of fundamental significance to realize the gravity of the situation at hand because the SWOT analysis presents a clear cut picture of where the strengths and weaknesses lie within the internal realms and how the opportunities can be cashed upon and the threats be reduced to larger proportions. The entire understanding of the SWOT analysis emanates from finding out where the organizations are being handled properly and where they are losing ground on most of the occasions. However it is always a difficult proposition to begin with and it is imperative to know how the product under the realms of an organization aims to determine its strong points and the problems that lie close to its own basis. In keeping with this discussion, this paper tries to establish the link between the environmental influences and the strategic abilities and capabilities so that a better understanding of the product and indeed the organization is made in the long range scheme of things. Essentially the use of the Porter’s Five Forces Model suggests that success could only be achieved within the SWOT analysis if proper efforts and undertakings are incorporated within it. This would mean that the new entrants are tapped, their threats are analyzed and foreseen and the required steps are taken beforehand to thwart any hiccups that may so arise at a later point in time. The Porter’s Five Forces Model is indicative of the fact t hat the SWOT analysis will be done in an effective and efficient manner. It highlights the exact ways and means through which different threats are analyzed and thus countered with the passage of time (see Appendix 1). These five forces surround the discussion of the new entrants which could come about at any

Art review Essay Example | Topics and Well Written Essays - 250 words - 6

Art review - Essay Example It is thinly framed, and the present are some sawing that underline the titles. The mere fact of the photo having all these characteristics indicates a Mexican touch and that chili are mostly found in the country. The painting shows a glossary view on chill. It is incorporated with flags of different countries in the world showing growth of chilies in those respective countries. The countries being shown are U.S.A, Kenya, Russia, China, Italy, France, Turkey, India, Vietnam, and Germany. Indicating the various countries and their names would be an indication that chilies are present in those countries could also say that the artist tried to show the origin of chilies. There he also indicated the different forms of chilies in the different countries. The art fascinates many chili eaters. Personally, I think the art is fabulous and is worth it anytime. It is simple and clearly puts the message out. This is an elegant piece of work by Olivero

Legal Environment of Business3 Essay Example | Topics and Well Written Essays - 250 words

Legal Environment of Business3 - Essay Example r is not liable to the student loan because it is still part of the debts he has and when he is declared bankrupt, it means that even the student loan he has cannot be paid, hence he cannot be held liable. The trustee cannot enforce the lease as written because the initial lease when it was being signed indicated that the lease cannot be assignable, so despite the present circumstance the company is in, the lease statement still holds (Morgan et al 832). The government can claim from the first filing before the bankruptcy court appointed a trustee. This will therefore entitle the government to acquire and get its due before everything is fully under the trustee to supervise liquidation. Below cost pricing is where the price for a product or service is below the initial amount paid by the seller to acquire it. It can be shown when the profitability of a company reduces but its market share is going up and it attracts more customers. Competition pricing laws apply in such a case and the company can even be closed (Morgan et al 880). Yes it is legal to merge the two companies as they will be merged under the combination merger and the shareholders of each company will be the ones to decide if they want to have their shares back or they can get new shares from the new merged company. Yes the laws would apply since they are meant to protect the citizens from fraud. Since the products will be sold even in the United States, the laws would be enforced under the private suits section of the anti-trust laws (Morgan et al

Consider the extent to which the theory of exchange rates explain the Essay

Consider the extent to which the theory of exchange rates explain the performance of the US$ in recent years - Essay Example Historically, the most common fixed exchange rate used to be gold standard, until 1850s where, one ounce of gold was taken as worth $20 (U.S dollars) and 4 pounds of sterling, leading to an exchange rate of $5 of every pound. On the other hand, an exchange rate is said to be flexible, variable or floating when two or more countries come into agreement of letting the international market forces govern the rate through the forces of demand and supply. In this case, the rate would vary with a country’s imports and exports. According to Marazzi, Mario & Sheets (2007) majority of the trade economies such as US, Europe, Japan and China takes place with variable and flexible exchange rates that vary within comparatively fixed limits. Therefore, there is a strong relationship between the US dollar rate of exchange and all the major foreign currencies with an exception of those from the developing countries. It should be taken into account that with respect to the US stock market, this correlation is equilibrium with all parties being significant to its sustenance. The key reason for this causal relationship is that every investor view U.S Dollar as a negative beta which should always be falling in value whenever there is an upsurge of the value of stock market and should be increasing in value whenever there is a decrease in value of the stock market. ... Bilateral rates provide the comparison of the rate of exchange of currency of a country with that of another currency of a different country. For instance, one sterling pound can exchange for $1.50. On the other hand, multilateral exchange rate is the worth of a currency compared to more than one currency, unlike bilateral rates that give the comparison of only two countries or nations’ currency. Economists and market analysts determine multi-lateral rates to decipher averagely what is taking place in the exchange rate arena. This is got through the adoption of an index that denotes variations in one currency as compared to a pool of other currencies. In the past few years, the US exchange rate has constantly made the US dollar to fall rapidly against other well-known currencies such as euro-zone currencies with the lowest limit being recorded in 2008. Exchange Rate Policy The exchange rate based on any country’s economy impacts either negatively or positively the aggre gate demand via its effects on imports, exports and the extent at which policy makers can exploit this correlation. Besides, Exchange Rates can be operated as a form of monetary policy for guiding the balance of trade of many nations. In ideal situation, rates should always be held down to stimulate and scale up exports with a view of lessening inflationary pressure rocking a country’s economy. While the Bank of America does not particularly target the exchange rate, the MPC would always focus on the trend of exchange rates. In essence, during times of inflation pressure, the MPC would prefer a comparatively elevated rate given that this would lessen the price of import commodities and services and also will always help in absorbing the

The Function Enorbarbus Essay Example for Free

The Function Enorbarbus Essay Enorbarbus is Antonys lieutenant and friend and Shakespeare continually develops Enorbarbus character, role and functions within the plot throughout the first two acts. This cynically acclaimed character is one of the most remarkable in the play and contributes to the drama in many ways. From the very first time the audience sees Enorbarbus we can sense that one of his purposes to the play is that he is very sympathetic and supportive to his friend Antony. In Act I Scene 2 when Antony confesses he wished he had never met Cleopatra; I must from this enchanting queen break off. Instead of going along with what he said Enorbarbus suggests that if that did happen then Antony would have missed wonderful piece of work. Enorbarbus shows another service to the play, which is faithfulness, and comradeship that helps to show the kindness of his friend in the course of this action. Enorbarbus obviously does not agree with his fellow Roman comrades, Demetrius and Philo in the opening scene, where they call Cleopatra a gypsy. When Antony says Cleopatra is cunning past mans thought it is Enorbarbus that comes in and objects mentioning; Her passions are made of nothing but the finest part of pure love. In this discussion and the others in the first two acts Enorbarbus plays the role of a part Antonys ordinary self, like a reflection. Enorbarbus reaction to the death of Fulvia, Antonys wife, is nonchalant and light-hearted with a touch of humour. He speaks in pros and wittingly suggests that Antony should move on instantly and find a new lady; Your old smock brings forth a new petticoat. His witticism, another function, shows the audience that deep down he feels extremely sorry for Antonys loss but wants his friend to feel better as soon as possible. However it appears too much for Antony and he asks Enorbarbus to stop mocking him with, No more light answers. In Act II Scene 1, before the Triumvirs assemble, the tactful Lepidus attempts to influence Enorbarbus to keep Antony quiet and calm by entreating your captain. Enorbarbus once again sticks by Antony and uses a simile to tell Lepidus that he prefers his captain to speak his mind and will not have him silenced;

Competitive Strategies Employed By Uk Supermarkets Marketing Essay

Competitive Strategies Employed By Uk Supermarkets Marketing Essay This is the research proposal aiming at the proposed research of the competitive strategies of the 2 giants supermarkets in London namely Tesco Sainsburys. Different supermarkets are operated in London but these of the two are the most popular aggressive in the market regarding to their strategies adoption in the area of the Market Research Analysis. Tesco is one of the prominent retailers in the world. They have 2300 supermarkets convenience stores with 326000 people are serving. It is the largest private sector employer, largest food retailer having 1900 stores in UK. Sainsburys is also a large scale supermarket in UK having 30000 products, serving more than 18.5 million customers per week in 3000 branches. Brand identity of the products is giving healthy, safe, fresh tasty food. Quality fair prices are recognized in the business. Research aim objective The academic research is proposed to focus on the strategies of the supermarkets in London. Focal point is aiming towards the leading supermarkets of Tesco Sainsburys. On going through the competitive study of the strategies adopted by the supermarkets in their business following of the research questions I have planned- Find out the area of activity of the supermarkets their plans in future. Identify the competitive strategies adopted by both of the supermarkets for doing their business developments in London. Impact of the critical strategic analysis tools can be made in the business. What could be the suitable, feasible acceptable suggestion the direction through which the supermarkets can improve their performances with avoiding the present weaknesses in the day to day operations in the business? These are all of the focal research questions on the basis of which projected research will be formed. Research Questions will be directed towards formulation of the aims objectives of the proposed academic research. Literature Review The Strategic development of supermarkets is the way of direction of the business development adopted by super stores in the prospective business planning in order to get optimum customer satisfaction, profit maximization, service orientation, fair trade, custom, policy measurement, strategy marketing, with the growth development, Long term planning of the business for the purpose of the mobilization of the resources using them intimately to increase the probabilities aspirations in the business aiming to seek in the Going Concern [Garewala,2008] Tesco was the first UK business to make  £2 billion profits in early 2008, the review of Tesco over the last 80 years, information report in a standardized format the assess the future strategic development opportunities joint. First store was opened in Edgware in the North London in 1929 with the combined efforts of Sir Jack Cohen, founder of Tesco with a partner in a firm of tea suppliers, T.E. Stockwell. Form that time the company wa s grown has reflected the changes in the retailing [Edward,2009] Before the second world war the most grocery stores served the customers but self service stores were on their way, later on they had developed became the superstores as we known today, the company floated on the stock exchange in 1947 with an initial share price of 25p, Tesco became a popular name in the high streets of UK as it can take the advantage of the commercial economies of the scale through the buck purchase of the supplies, the existence of the resale price maintenance limits the ability of Tesco as competitive in the existing trading conditions, The system allowed their suppliers to sale their products for a set price, other strategy used by Tesco in the business planning development is to achieve the customer loyalty, stamps were being used in the exchange of the cash goods [Nicholson,2007] Tesco developed their business strategies in 4 parts, one is for the strong UK core business, 2nd is for the non- food, 3rd is for the retailing services 4th is for the international services, With keeping the focus on the customer development they planned to help the customers in the flexible shopping, bringing the prices sensitivity in the business, offering the convenience of the either large or small stores with bringing of the sensitivity value of the complicated markets [Fraser,2009] Different research studies have been done focusing on the strategies of the Tesco in the Market Research Analysis. They had been point out that Tesco is a glance customer oriented superstore having wide capacity potentials of the growth in the business. Strategic activities behind the achievement of the recent market in the emergent situations are their competitive strength. However there is weakness of the availability of the researches on the marketing strategy of the research with analyzing the strategic tools of the implementation such as cost leadership, focused strategy, product differentiation oth er generic models. The proposed academic study is aiming to find out those aspects as the core business study in the research process. The improvement suggests that the strategy being pursued by the Sainsburys chief executive Justin King is now started to deliver, the figures were welcomed by Mr. King who this month celebrates his first year at the helm of the struggling company [King,2009] According to the Edward Garner, a spokesman for TNS super panel said that they are starting to see the positive results from the Sainsburys drive to improve their supply availability problems, its market share has lifted considerably from its low point of 15.3% seen in the September last year, but over the four weeks they had recruited 3000 new shop staff for delivering more food to shop stores to try to fill gaps on its shelves, there is totally 15.8% of the supermarket share of spending involved in the last year in Sainsburys [Garner,2009] The board is chaired by Philip Hampton appointed chairman on 19th July 2004, in 2006 board consists of the two executive directors, six non executive directors as well, during the last year company has compiled with the provisions of the combined code on the corporate governance. There is a clear division of the responsibilities between the chairman the chief executive which is set out of writing has been approved by the board, the review of the performance of the company with its principal operating subsidiaries set out during the year is in financial review of the annual report [Malpant,2008] Many researches have been done on the strategic planning of the Sainsburys in the market giving the appraisals of their performance measurements, growth tendency, market share, control management of business, rating of the company however still it hasnt make any study in depth towards the market development product development strategies adopted by the Sainsburys in the emergent market for the growth of the business. There is a little research has been done on the exact perception of the market considered by the Sainsburys as their regular business activity. The proposed res earch will be trying to find out the norms of the market development which are measured in core process of the management of the supermarket with showing its impact on the public towards the business development in London. The strategic aims of the proposed academic work is to make the comparative analysis of the both of the giant supermarkets in London with making the analytical review of the adopted policies strategies in the framework of the research. It will be focusing on to find out the weakness in the strategic management development of the supermarkets in the competitive business environment with suggesting the suitable feasible guidelines in the business development in the emergent market. There are different kinds of strategic analysis tools applies in the supermarket, i.e. Swot, Pestel, Ansoff matrix, Poters generic, Poters five forces, Marketing Mix analysis. Using these different tools different supermarket is operating their business makes their business strategy. I choose Marketing Mix for my research. Marketing mix conducted with 7Ps (Product, Price, place, Promotion, People, Process, Physical evidence) Product- it involves gives customer value. And range of different type of product found in one place. Price- In supermarket customer get reasonable price of good product. And also found companies own branded product in low price. Place- In giant supermarket, here is the place where consumer can get the goods through the different channels. Promotion- It refers about the offer of the product like, buy one get one free, half price etc. People- It reflects about the customer service and also involving management, customer, employees. Process- it about the method of service can customer get like, self check out, home delivery etc. Physical evidence- It refers to the using a service product. While serve to the customer, it is important that give advice customer what they get or not. Methodology The research will be using the systematic terminology of Yin methodology. This will be an exploratory causal research giving focus on the implementations of the strategic plans of the business by the reputed supermarkets in London. Analytical review will be taken of Tesco Sainsburys as a giant leading supermarkets in London making means ends relationships of the different variables in the strategic planning. On going through the methodological issues of the work study, study will be impacting through the data gathering data analysis perspectives. Data Gathering- Primary data will be gathered with regular visits in the supermarkets. Survey will be conducted about the customers choice to accept the products as per the brands available in the market. Observation will be made about the tendencies of the customers towards constructing their purchase profile in the supermarket. Questionnaires will be raised to the customer making enquiry about the suitability of their choices their reasons behind the acceptances. Interviews will be taken to collect information about the commensurate strategic plans of the business. Secondary data will be gathered with reading different books, journals, articles, magazines, news paper for the data gathering. Such a methodological approach is seen the different empirical studies of the supermarkets giving the adaptable useful conclusions. Qualitative quantitative data will be gathered for the purpose of executing the academic research. The research will be a representative sample analysis will be measured on the basis of the clustered sampling scheme for the group of the customers. It will be useful to implicate the results of the market development strategy of the supermarket plans for the future development. It will analyze the strategic tools applicable in the day to day business operations of the supermarket along with the finding out the weaknesses to take the remedial actions. Data Analysis- Imperative analysis of the collected data is the strategic goal of the study. The research will be based on the cause effect relationships of the variables available in the business in the respective analysis. Grounded theory will be used in the systematic analytical review of the information focusing on the area of the research. Competency of the researcher will be presented in the research in the technical utility of the Programs Evaluation Review Techniques [PRET]. In the techniques strategic programs information got from the interviews with the employees managers will be studied in depth to grasp the strategy of the supermarkets in the business. For my research proposal I choose questionnaires method for data collection from supermarkets customer. My question format conducted with 5 question of marketing mix. This questionnaires format served to 10 respondents of supermarket to get research findings. Data Presentation- Data will be presented with the help of using charts, diagrams, tables based on the trial interviews questionnaires raised for the data gathering. Useful statistical techniques of chi-square test, regression analysis, co-relation, central tendency will be used to presenting effective information in the tables charts. Findings Questionnaires format under marketing mix strategic analysis. The findings are given below: Price- Among the 10 respondent, 7 answered a, 2 answered b and 1 answered c. Therefore, most of the customer like low price for purchasing product from supermarket. Product- Among the 10 respondent, 6 answered a, 3 answered b and 1 answered c. Therefore, most of the customer like variety ranges of product for purchasing product from supermarket. Promotion- Among the 10 respondent, 3 answered a, 5 answered b and 2 answered c. Therefore, most of the customer likes half price for purchasing product from supermarket. Place- Among the 10 respondent, 4 answered a, 5 answered b and 1 answered c. Therefore, most of the customer likes parking facility for purchasing product from supermarket. Process- Among the 10 respondent, 8 answered a, 1 answered b and 1 answered c. Therefore, most of the customer likes self check out system for purchasing product from supermarket. Conclusion Research Development is done in the business activities in order to act as the tool of guidance direction in the imperative business plan. It gives the strategic critical success factor for an organization in order to develop its market status. The planned research will be the useful guideline for the customers to determine their product search as well as it will help the supermarkets in knowing about their weaknesses effective measures to overcome that weakness in commensuration of the remedial actions. The research will be exclusively devoted towards the growth development of the supermarket strategy in London; therefore it will present the positive norms standards towards the aim of the research. Confidentiality of the strategic information in the business will be made in order to not to disturb the issues of the supermarkets in the close market competition. Confidentiality will be assured as interviews will be taken personally for the every employee in a convenient time and opinions will be recorded in a separate sheet in order to draft an academic report. Potential consumers will be requested to give opinions about their choices of the products brand acceptances in the view of the focal point in the research analysis to draw the suitable perspective conclusion recommendations.

The Atrocious Bombing of Dresden, Germany :: European Europe History

The Atrocious Bombing of Dresden, Germany On February 13-14, 1945 the British Royal Air Force gave the final clearance to commence what would later become known as one of the greatest atrocities that has ever been commited against a civilian population. That night the RAF launched 796 bombers and 9 Mosquitoes which carried 1,478 tons of explosives in addition to 1,182 tons of incendiary bombs (Dear 311) which turned the city of Dresden, Germany into a virtual inferno. This attack included another strike by the US Air Force the following morning. The attack on Dresden was never a legitimate act of war, and its result was the terroristic mass murder of over 135,000 people. Bombing civilian targets in enemy territory became an open issue on March 30, 1942 when the Prime Minister's science advisor, Professor F.A. Lindemann (who later was recognized as Lord Cherwell) delivered to Winston Churchill a report which contained a strong argument in favor of striking civilian targets. Cherwell's report contained the final rationalization for the program Bomber Command was undertaking, and it would henceforth be paper-clipped to the plans of the bomber offensive. (Hastings). In his report, Lindemann estimated that forty tons of explosives detonated in heavily populated areas would destroy the homes of 4,000-8,000 people. The report also stated that there was a population of 22 million people in fifty-eight of the major cities in Germany. Lindemann claimed that a nation of refugees could be the result of strategic air attacks. It is wildly believed among scholars that the information cont.ained in this report was the basis of the attack on Dresden. Lindemann's figures were correct, but his thinking was immoral and inhumane. The people to whom his statistics referred so objectively were innocent civilians, more than half of them women and children. The assault upon them was nothing more that out-right murder. Any benefit gained by destroying these civilians. lives, families, and homes was countered ten-fold by the moral reprehensibility of such a clearly criminal act. The city of Dresden was a historic center of Europe, and was known world wide for its splendid architecture. It was the capital of Saxony, and located along the banks of the Elbe river. Dresden had very little industrial activity, and it was a target only once before in a small raid by the US Air Force in October of 1944. It was a city that was also known for its production of fine China, and its glorious museums (Dear 311).

Perspective In As For Me And M Essay examples -- essays research paper

Imaginative Center uncut, uncensored: Philip Bentley   Ã‚  Ã‚  Ã‚  Ã‚  In order to fully understand a piece of literature and authorial intent, the reader must utilize unconventional methods of perspective. In Sinclair Ross?f, As for me and my House, the use of perspective becomes climacteric in determining a veridical comprehension of the imaginative center of the novel, Philip Bentley. In order to gain the full understanding of Philip Bentley, the reader must dismiss the biased unreliable narrative of Mrs. Bentley. With reference to the methods of perspective, they can be used to fully understand and dismiss the dubious narrative in Philip Bentley?fs relationships, occurrences, and Imagery. It then becomes feasible to appreciate an impartial understanding of Philip Bentley.   Ã‚  Ã‚  Ã‚  Ã‚  The individuals who surround Philip Bentley, assisted in shaping and influencing his character. Initially, Steve was introduced, and this contributed to a number of family problems. These problems lead to the frustration and jealously of Mrs. Bentley towards Philip. ?gTrue to his promise, Philip took Steve to the country with him this afternoon. I could feel that he didn?ft want me along, so at noon I complained of a headache, and stayed home to finish putting in the garden.?h (45) This clearly displays the beginning of Mrs. Bentleys resentment towards Philip, and the relationship that he and Steve share. She desires such a relationship for herself and Philip, only to be faced with the realization that it will never transpire. This hinders the legitimacy of what she sees, as it is now biased; influenced by her resentment. ?gAbout a horse for Steve, then about Steve himself. He likes Steve, and as we talked I saw Philip?fs mouth get a little contentious.?h (85) As her resentment grows, so does her unreliability to present to events clearly as they occurred. Up until Steve left, Mrs. Bentley continued to express her displeasure with the relationship that Philip and Steve remained to share. ?gI played brilliantly, vindictively, determined to let Ph ilip see how easily... I could take the boy away from him?h (Ross, 63). Mrs. Bentley observes that her relationship with Steve is becoming not a companionship, but ?ga conspiracy?h (Ross, 95). After Steve left, Philip began spending a great deal of time with Judith. Philip was using Judith as an esca... ...ing unstable. The wind blows the dust over the house, the dust smothers the house, as Mrs. Bentley smothers Philip. They have no control over the dust, and it becomes clear that Mrs. Bentley also has no control over the dust, and it becomes clear that Mrs. Bentley has no control over Philip. ?gI must keep on reaching out, tying to possess him, trying to make myself matter?h (Ross, 99). She attempts to reach out, Philip sees it as smothering.   Ã‚  Ã‚  Ã‚  Ã‚  By looking at all the aspects, and dismissing Mrs. Bentleys bias, it becomes clear, the true understanding of the imaginative center, Philip Bentley. His role is to keep everyone in the Horizons together, along with Mrs. Bentley. This is palpable through his relationships, occurrences, and imagery. After the unreliable narrative is dismissed, the reader can gain a full understanding and appreciation of the imaginative center. Bibliography Ross, Sinclair. As for Me and My House. Ed. Malcom Ross. McClelland and   Ã‚  Ã‚  Ã‚  Ã‚  Stewart Lt. Toronto / Montreal 1941. Stouck, David. Five Decades of Criticism. Ed. David Stouck. University of   Ã‚  Ã‚  Ã‚  Ã‚  Toronto Press. Toronto. 1991. Perspective In As For Me And M Essay examples -- essays research paper Imaginative Center uncut, uncensored: Philip Bentley   Ã‚  Ã‚  Ã‚  Ã‚  In order to fully understand a piece of literature and authorial intent, the reader must utilize unconventional methods of perspective. In Sinclair Ross?f, As for me and my House, the use of perspective becomes climacteric in determining a veridical comprehension of the imaginative center of the novel, Philip Bentley. In order to gain the full understanding of Philip Bentley, the reader must dismiss the biased unreliable narrative of Mrs. Bentley. With reference to the methods of perspective, they can be used to fully understand and dismiss the dubious narrative in Philip Bentley?fs relationships, occurrences, and Imagery. It then becomes feasible to appreciate an impartial understanding of Philip Bentley.   Ã‚  Ã‚  Ã‚  Ã‚  The individuals who surround Philip Bentley, assisted in shaping and influencing his character. Initially, Steve was introduced, and this contributed to a number of family problems. These problems lead to the frustration and jealously of Mrs. Bentley towards Philip. ?gTrue to his promise, Philip took Steve to the country with him this afternoon. I could feel that he didn?ft want me along, so at noon I complained of a headache, and stayed home to finish putting in the garden.?h (45) This clearly displays the beginning of Mrs. Bentleys resentment towards Philip, and the relationship that he and Steve share. She desires such a relationship for herself and Philip, only to be faced with the realization that it will never transpire. This hinders the legitimacy of what she sees, as it is now biased; influenced by her resentment. ?gAbout a horse for Steve, then about Steve himself. He likes Steve, and as we talked I saw Philip?fs mouth get a little contentious.?h (85) As her resentment grows, so does her unreliability to present to events clearly as they occurred. Up until Steve left, Mrs. Bentley continued to express her displeasure with the relationship that Philip and Steve remained to share. ?gI played brilliantly, vindictively, determined to let Ph ilip see how easily... I could take the boy away from him?h (Ross, 63). Mrs. Bentley observes that her relationship with Steve is becoming not a companionship, but ?ga conspiracy?h (Ross, 95). After Steve left, Philip began spending a great deal of time with Judith. Philip was using Judith as an esca... ...ing unstable. The wind blows the dust over the house, the dust smothers the house, as Mrs. Bentley smothers Philip. They have no control over the dust, and it becomes clear that Mrs. Bentley also has no control over the dust, and it becomes clear that Mrs. Bentley has no control over Philip. ?gI must keep on reaching out, tying to possess him, trying to make myself matter?h (Ross, 99). She attempts to reach out, Philip sees it as smothering.   Ã‚  Ã‚  Ã‚  Ã‚  By looking at all the aspects, and dismissing Mrs. Bentleys bias, it becomes clear, the true understanding of the imaginative center, Philip Bentley. His role is to keep everyone in the Horizons together, along with Mrs. Bentley. This is palpable through his relationships, occurrences, and imagery. After the unreliable narrative is dismissed, the reader can gain a full understanding and appreciation of the imaginative center. Bibliography Ross, Sinclair. As for Me and My House. Ed. Malcom Ross. McClelland and   Ã‚  Ã‚  Ã‚  Ã‚  Stewart Lt. Toronto / Montreal 1941. Stouck, David. Five Decades of Criticism. Ed. David Stouck. University of   Ã‚  Ã‚  Ã‚  Ã‚  Toronto Press. Toronto. 1991.

The Italian Renaissance :: European Europe History

The Italian Renaissance "What a piece of work is a man! How noble in reason, how infinite in faculties, in form and moving how express and admirable, in action how like an angel, in apprehension how like a god! The beauty of the world, the paragon of animals!" Hamlet, Act 2, Scene 2 Modern art critics regard renaissance art as graphic narratives of political and social events that occurred in the 14th through 16th century Europe. Scholars believe that the renaissance expressed a cultural revival of classical antiquity. And then there are others who doubt the concept of 'renaissance' entirely. Gundersheimer argues that Wallace K. Ferguson's concept of de-emphasizing the idea of renaissance to favor a view of "Europe in transition" was an ideal point that should be explored. This observation by Gundersheimer based on Ferguson's idea may become influential. The 'problem with renaissance' was that some interests and activities may also be found in earlier periods and are not bound to the renaissance years exclusively. And the rate of change was more similar to that of a highly influential widespread culture based transition. During the medieval era there were many contributions to the arts. The renaissance scholar Matteo Palmieri, writing in Florence in the 1430's considers the 100 years of the medieval era to be dark because of the lack of enlightenment in those years, in comparison of the "rebirth" and "renewal" of the renaissance. I think that the labeling of the medieval era as the dark ages helps to romanticize the achievements of the renaissance. Innovations during the medieval era were useful and unglamorous and easily forgotten. The renaissance was one of the few eras in our history that emanated the true intellect of man. Genius developed from the advances in art, science, philosophy and mathematics. Never has there since been such a time in which an individual is given ample opportunity and time to perfect and master his craft above all other societal pursuits and obligations. According to a source in the Encarta Encyclopedia, "The term renaissance was coined by the French historian Jules Michelet in 1855, to mean 'rebirth.' It refers to the 'discovery of the world of man' in the 16th century." (Encarta Renaissance 1) The renaissance period in art history corresponds to the beginning of the great western age of discovery and exploration, when a general desire and curiosity developed to examine all aspects of nature and the world.

Economic Globalization and Civil War Essay

Researchers Katherine Barbieri and Rafael Reuveny attempt through their study on economic globalization and civil war to find the relation, if any, between the effects of globalization and the occurrence of civil wars in developing countries. Their hypothesis is that globalization has positive effects on developing countries, causing them to have more stability and become less likely to erupt in civil war. Using the examples of 74 civil wars spanning the years of 1970-1999, the researchers compared variables of globalization including international trade, foreign direct investment, foreign portfolio investment, and internet use against periods of civil war in corresponding countries. Their results revealed that when the globalization variables, with the exception of internet use, are more important to a country it is less likely to have a civil war. These variables produce an economic stability that makes people less inclined to interrupt the status quo. Their results showed that poor countries with large populations that were less likely to be economically equal in already dire financial straits are far more likely to see internal unrest. While globalization is unlikely to be the root cause of civil war and can help reduce the likelihood it cannot prevent it as there may be deeper forces at work such as cultural or ethnic inequalities that may be exacerbated by globalization.

My Most Special Moment

Once I was training in my boxing gym and I was lifting 18kg weights. The other weights were set out on the floor for when I needed them. I was on my last set of ten when I fell back and the weight came crashing down and landed on my leg. I couldn’t feel my left leg. I twisted my ankle and then I was rolling around in excrushiating pain. My manager came in once he heard my call of pain. He sat me up and I hobuld over to the ring. He sat me down on the side of the ring and got me a glass of warter. Ten minutes later I gave my dad a call and he came straight to the gym.My dad and my manager took me to hospital. We arrived in an hours time. The traffic was bad and I hobuld over to a chair and sat there with my manager while my dad went to reseption. By the time we got to the hospital my leg had swollen up to the size of a baby elephants foot. I was called in, the doctor said ‘What is your name? ’ I said ‘Mark. ’ I was given an x-ray and sent to the emerge ncy room and was told some hart breaking news considering that I had a big fight coming up, they said, you have broken your tibia and sprained your ankle.I had to stay in a hospital bed for 2 to 3 months. Each day my leg was getting better, My family visited every day and my manager to. I was getting better pritty fast. My manager came in the room and gave me good and bad news. I said, ‘Can I hear the good news first? ’ ‘OK,’ he said. I was told that Joe Calzaghe, one of the best boxers in the world, was coming to see me in a few weeks time. And the bad news was that my boxing match was canceled but I wasn’t bothered about that. After a week, Joe came to see me. I was waiting with the door open.He came in and my dad and my manager left us to talk. We were just chatting about boxing and I was asking questions about how many fights he had won. He said just over 18 in his career. He asked me how any I had won and I told him six so far. We had a good cha t and a cuple of moments later he said, ‘Will you be able to make it to my match. I’ll get you front row seats. ’ I said, ‘I don’t have enough money. ’ But he produced tickets from his pocket and they were for the front row by his corner. I said, ‘Thank you so much. You have made my day. ’ I was out of hospital in no time.My dad came to pick me up and I was happy to see my street and most importantly my family. I was welcomed home with celebrations and we partied. The next day the boxing match was on and me and my family were ready to go. We got there in an hour and sat in our seats. Joe’s fight was over in three rounds with a clean knockout and the towel thrown in. I jumped up in excitment and after the match he called me and asked if I wanted to go clubbing. I said ‘yes. ’ So we went out together and had a good time. We kept in touch and we are good friends even now.

The Present Government Is Planning to Increase Compulsory Education to Age 18. Why Is Such a Measure Necessary? What Are the Reasons for the State to Implement Such a Law?

The present government is planning to increase compulsory education to age 18. Why is such a measure necessary? What are the reasons for the state to implement such a law? The proposed policy of changing compulsory schooling from 16 to 18 clearly shows the governments vision in how to they intend take a stronghold grip on economy and its problems. Governments aims have always been to raise attainment for all children and â€Å"to close the gap between the richest and the poorest† (Lemieux, 2006: ). From the late 1970s to 1991 the disposable income of the top quintile group increased form 26 to 42 percent, whilst the bottom quintile group fell from 10 to 7 percent (www. statistics. gov. uk), and this has increased further in current times. A possible reason for this increased inequality is the shifts in industry from non-skilled workers to skilled workers over the past 20 years, and educational systems failures to meet these changes. Raising education therefore would help create the supply of labour that industries demand, and help increase economic growth and GDP; both vital requirements in order for the country to come out of the recession, which is an integral part in all government policy. With record levels of unemployment, it is without doubt that this proposed policy intends to target and reduce the unemployment rate, especially amongst young individuals, as more education leads to better job opportunities in the future. Increasing education requirements would therefore theoretically solve the problem of increasing pressure by economists to cut costs and solve the ever-growing dependence of many on welfare. It is important to first define the human capital theory as it plays an integral part in the following points. Human capital theory is that the more educated and individual, the greater earning potential for that individual as he/she is more productive due to the skills they have attained. Belfield’s definition of human capital is the most commonly accepted as â€Å"an individuals embodied skills above their raw ability† (Belfield, 2000: 17). Based on this idea, raising the schooling age to 18 would therefore make young students obtain more skills, becoming skilled and more productive leading to greater job prospects and greater earnings potential. In the long run this would lead to increased consumption, less dependence on welfare due to less unemployment, increase GDP and help boost the economy out of recession. The proposed policy is necessary because it directly tackles youth unemployment that is crippling the current economy. With recent figures stating that as of September 2010, 2. 45 million people are unemployed (www. bc. co. uk), it is important the government aims to reduce this to help boost the economy, and improve national morale. By increasing the schooling age, the government hopes to solve the increasing number of young people unemployed. NEET is a government term that shows the number of people not in education, employment, or training. Recent figures show that â€Å"183,000, 9. 2% of young people aged 1 6-18 in England were NEET at end of 2009† (www. publications. parliament. uk). It is an alarming figure as it is one of the worst in the OECD countries, and needs to be tackled. This is because being NEET at a young age is associated with negative outcomes in later life, each having a cost not just for the individual but also for the economy as a whole (www. publications. parliament. uk). By implementing the proposed policy, this figure of 9. 2% of 16-18 year olds being NEET would be eradicated, and improve their chances of finding employment after leaving school. Greater human capital, revised outlook on goals and better decision-making are the result of more education, and as a result, in the long run, unemployment would fall, and there would be less strain on the welfare system. However, such a law is only effective if it helps meet the needs of the labour market. Labour market patterns and trends have played an important role in the decision to implement the proposed policy. Over recent years â€Å"there have been shifts in relative labour demand that have favoured skilled workers† (Machin & Van Reefen). The 1980s saw radical developments in technology and is often referred to as â€Å"the information age†. Computers, advanced machinery, and other technical change â€Å"has had a clear effect of increasing the relative demand for skilled workers† (M & Van R). This intuitively has led to a decrease in demand for non/semi-skilled workers in the labour market. This phenomenon is enhanced by the globalisation of many industries, and the membership of the EU, leading to many industries using alternative cheap labour in other countries; â€Å"increased foreign competition has damaged the position of less skilled workers† (M & Van R). Hough put forward the argument that the education system and its role is often â€Å"far from what the industry requires† (Hough, 1987: 15). Although this was not directly to do with the school leaving age, it is still relevant in this argument because it is clear that now skilled labour is what industry requires, and by increasing the schooling age to 18, the education system would help create more skilled workers through greater human capital accumulation and allocative efficiency, leading them to be more adaptable to work in such skilled professions. Therefore the increasing of the compulsory schooling age could be used to reduce unemployment rates. This is because labour supply of youths would meet the requirements of labour demand, something that hasn’t been the case over past years. This in turn would increase productivity and output, and help boost the economy, which is another important government aim. Therefore the proposed law can be seen as a way of tackling unemployment. Industries have been crippled by the recession, and the economy is growing at a very slow rate. By making young individuals more educated, it is widely accepted that this would lead to increased productivity and greater economic growth. It is based on the assumption of human capital theory: more education leads to increased productivity levels. Therefore by feeding the labour market with more skilled individuals (which is what the market demands), productivity and output within industries would increase. As the policy would increase education levels, wage levels will rise as individuals who pre-policy implementation would enter semi-skilled work, enter more skilled professions, leading to an increase in national income. With more skilled labour entering the labour force, industries will be able to undertake more skilled/capital intensive practices as they now have more able workers to carry out such operations. This leads on from the previous point, as productivity will increase as well as output. In the long run this would lead to increased consumption therefore the economy will grow. By increasing the schooling age to 18, the government are taking a direct approach to stimulate economic growth in the long run and increase output. Since the introduction of new labour in 1997, recent governments have constantly tried to reduce inequality in society; â€Å"to close the gap between the richest and the poorest† (Lemieux, 2006: ). Inequality in wages have risen dramatically in the UK over the past 20 years, with wage growth â€Å"more evident at the upper tail of the distribution† (Slemrod, 1996: 99). The increasing of the schooling age can be seen as another instrument in solving this. It can be linked to the previous point of meeting the demands of the labour market. It is often the case that when a child leaves school at 16, the opportunities for that individual to obtain high earnings are very limited, as they do not have the skills to compete with more educated individuals and therefore are often limited to low paid, non/semi-skilled professions. Hence by increasing compulsory schooling age to 18, individuals who would normally find themselves at the lower tail of the wage distribution would have potential increased earnings due to the more human capital accumulated, and reduce the gap between the two ends of the wage distribution. A counter argument to this is similar to the problem induced by the implementation of the minimum wage in affecting wage distribution with the wages of the those at the top end of the distribution also increasing. As a result inequality would be unaffected. Having said that, the fact that earnings prospects for young individuals would be greatly enhanced by the policy, shows that reducing inequality in the sense of bettering individuals standard of living, shows that this proposed policy would still be very effective in tackling the issue. The government is under great pressure to reduce the welfare state in order to help reduce the huge deficit of the country. The welfare system used to be a safety net for individuals, but unfortunately has now turned into a fishing net with many abusing it. Increasing the compulsory schooling age to 18 could be seen as a way to reduce the potential dependence people could have on welfare. By allowing students to develop their skills and have greater human capital, the prospects of them finding employment are that much greater, therefore reducing the possibility of unemployment and hence claiming off the state. One of the biggest strains on the state is teen pregnancy as it can lead to a vicious cycle of future offspring going through the same direction of life. Teen fertility is â€Å"driven by immediate thinking-efforts† (Oreopoulous) and poor decision making that is the result of little education. Conception rates for England was â€Å"40. 5 per 1000 girls aged 15-17† in 2010 (www. dcsg. gov. uk), which although is down on previous figures, is still regarded as to high by government officials. Oreopoulous states that education leads to better decision-making and eradicates the present orientated preferences of individuals (Oreopoulous, year : ). Increasing the schooling age by two years therefore can only be a positive step in trying to reduce teen fertility, and hence reduce the strain on the welfare state; and as a result can be shown to be another reason why the government are opting for such a policy. Finally, one must discuss the alternative approaches that the government could have taken instead of increasing the school leaving age. ALMPs are a government tool used to â€Å"raise output and welfare and reallocate labour between sub-markets† (Boeri & Ours, 2008: 261)). However, it is viable to say those ALMPs such as training and activation programmes will be used in conjunction with the new law; therefore strengthening the possible success of the proposed law further in tackling the problems of the labour market. After analyzing and evaluating the proposed law of raising the school leaving age, I have come to conclude that the government have felt that such a measure would: tackle youth unemployment, help create the supply that labour markets demand, increase production and output leading to economic growth, reduce wage and social inequalities, and reduce the dependence many might have on welfare. All these points help build towards the bigger picture the government has: to get the country on the right path to get out of the recession. It is a law that will reap rewards in the long run and will make inroads into changing the â€Å"careless and unambitious culture† of today’s youth. The law will be more beneficial to the country if it is worked in conjunction with alternative labour market policies such as training, and activation policies that will help those who leave school at 18 unemployed. It can be seen in broader aspects boosting the countrys moral and self belief and help Britains labour market and industry compete greater internationally. In my opinion is it is a necessary measure, and such a law will go a long way in helping stabalise and boost the economy. Bibliography Belfield, Clive R. Economic Principles of Education. Cheltenham: Edward Publishing Limited, 2000 Hough, J. R, Education And The National Economy. USA: Croom Helm, 1987 Lemeiux Machin and Van Reefen Slemrod, Joel. Tax Progressivity and Income Inequality. Cambridge: Cambridge University Press, 1996. Oreopoulous Boeri, Tito and Ours, Van Jan. The Economics of Imperfect Labour Markets. New Jersey: Princeton University Press, 2008. Other sources www. statistics. gov. uk www. bbc. co. uk www. publcations. parilament. uk www. dcsg. gov. uk

Management Control Systems at Air India Essay

1. Introduction Air India, a national carrier is characterized with an urge to excel and enthusiasm started its operations on October 15, 1932. The merger of Air India and Indian, the country’s leader in the domestic sector, has helped the airline in emerging as a major force in the airline industry. 1.1 Domestic Operations On the domestic front, Air India operates to 47 stations, and 17 are connected to international destinations. The 172-seater Airbus A321 aircraft connects all major metros. The Regional operations provide coverage to all the metros and many smaller cities across the nation. 1.2 Services Apart from the basic services that an airline provides, Air India also offers – Frequent Flyer Programme- â€Å"Flying Returns†. Members of the Flying Returns Programme (FRP), can accrue mileage points while flying on Air India, Lufthansa and flights of Air India’s code share partners, and redeem them for award tickets or avail other facilities available with the service provider on Air India or Lufthansa. Star Alliance – Air India has joined Star Alliance in mid 2010. Star Alliance, is a leading global airline alliance of 21 top international carriers. Air India passes the benefits to its passengers by becoming a member like seamless transfers while travelling across the world, more frequent flyer mileage points, code-sharing leading to a wider choice of flights and access to lounge facilities worldwide. The Star Alliance network offers more than 17,000 daily flights to 916 destinations in 160 countries. Air India Express – Air India’s international budget airline, Air India Express, was launched in April 2005. Air India Express operates 200 weekly flights on its network between 17 Indian and 14 international stations. 2. Organization Structure 2.1 Current Structure Source: www.egyankosh.ac.in/bitstream/123456789/35931/1/Unit-29.pdf 2.2 Outgrowing the traditional model For airlines, the functional organizational model has worked well for decades. It helps by promoting deep technical expertise and economies of scale by grouping specialists together and focusing accountability for the direction and efficiency of all divisions on one person: the chief executive. Peripheral businesses and small customer segments got less attention from management, however, the mainstream passenger business received most of the attention. This functional model has been the best choice for some aviation groups, mainly those that outsource most of the support functions (such as catering and maintenance), lack the sophisticated information systems needed to manage more complex structures, or serve only a few homogeneous customer segments Yet many other carriers, like railroad and oil companies before them, have surpassed the traditional model. The rise of low-cost carriers is changing the nature of competition in the industry by letting some traditional airlines to expand into businesses that offer higher margins or require less capital than their core passenger operations. Functionally organized airlines often lack the flexibility to meet the varied needs of a diverse customer base—a problem that inhibits their ability to grow in ancillary businesses and in the fast-expanding market for budget travel. As the managers in a functional organization (with the exception of the CEO), aren’t responsible for profitability, costs can easily mismanaged. Moreover, labor agreements that cut across several parts of a company can lead to higher wages and benefits. This is because everyone from baggage handlers to the catering staff receives some of the same perks as the cockpit crew gets. To counter those shortcomings, aviation groups should analyze and take a hard look at the idea of implementing a new form of organization structured around separate business units, each with broad decision-making authority and responsibility for its own profitability. Such a decentralized structure resembles the classic business unit model of many diversified companies, retailers and banks, where individual units operate independently on a day-to-day basis and set their own strategic direction. For airlines, however, this structure must differ in one significant way: units operating as stand-alone businesses would quickly destroy the network value that comes, for example, from coordinating interconnecting flight schedules, efficiently allocating aircraft across a number of routes, and using the fare structure to maximize revenue throughout a large network. Airlines thus need a hybrid structure that reaps the benefits of independent business units while maintaining strong links among them. 3. Management Style And Culture 3.1 Attitude towards employees Air India is committed to provide its Employees a stable work environment with a scope of encouragement towards creativity and innovation to provide opportunity for learning and personal growth which helps the employees in improving their effectiveness. Above all, Employees are provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Air India customer. The management has created a culture where employees are treated as the valuable asset for the company. 3.2 Decision-making process * The procedure followed in decision making involves discussions among cross-section of departments and/or formal decisions by the Competent Authority on office notes in accordance with the Instrument of delegation of Financial and Administrative powers. * In respect of decision making on day to day basis at airports/stations, all the Duty Officers/Station Managers take spot decisions in accordance with the Instrument of delegation of Financial and Administrative powers and the established practices. * Decision making is by worker/management committees. * Employees are encouraged to be responsible and are given authority to make decisions. 3.3 Focus of Air India 1. Focus on relationships among the employees is the fundamental driver of leadership, culture, strategy, and coordination at Air India which allows them to coordinate more effectively across all functions. 2. Air India’s organizational competency is its ability to build and sustain relationships characterized by the following- * Shared goals: * Motivates individuals to move beyond what is best for their own narrow area of responsibility within their own function. * Motivates them to act in the best interests of the overall process of the organization and lessens competition between different functions within the organization * Shared knowledge: * Shared knowledge is about how the tasks of one person or group are related to all other tasks. * This enables the workforce to be more competent, efficient and coordinated than their competitors * Mutual respect: * Encourages all employees to value the contributions of their colleagues * Encourages all employees to consider the impact of their actions on others * Reinforces the tendency to act in the best interests of the overall work process 3.4 Credibility & Caring-Key to Air India’s Culture * At Air India, credibility and caring are the two critical ingredients of effective leadership. * Credibility and caring are the ability to inspire trust and the ability to inspire in employees the belief that their leaders care deeply about their well-being. * The top management team has gained the complete trust of managers in the field, and of frontline employees, by being forthright and consistent in their messages to employees. 3.5 Role of Supervisors * Air India supervisors are not obstacles to coordination among frontline employees, but play a valuable role in strengthening coordination through day-to-day coaching, counseling, and participation in frontline work, even baggage handling. * Supervisors go far beyond measuring performance and disciplining and focus on problem solving, advising, and providing support, encouragement, and recognition to individual subordinates. * Supervisors view their subordinates as internal customers who deserve help in doing their jobs better. 3.6 Role of Relational Competence * Teamwork at Air India is based on â€Å"relational competence†- the ability to relate effectively with others. * Relational competence is a critical ingredient of organizational success, though it tends to be undervalued in the world of work. * Other organizations usually underestimate the importance of relational competence, especially when it comes to people who perform highly skilled jobs. * Often excellent performers are hired, but they cannot integrate their work effectively with the work of others which results in undermining of the organization’s goals, which does not happen at Air India. 3.7 Official Language Implementation With respect to the internal culture of the company it continued to promote Hindi as official language. Various competitions like easy writing, debate, and quiz were organized during Hindi Pakhwara. In order to monitor progressive use of Hindi in the office, 57 Official Language Implementation Committees were constituted and meetings of these committees were held regularly. In order to facilitate officers/ employees in doing their official work in Hindi, seven Hindi Workshop training programmes were organized. NACIL’s In-house Magazine â€Å"Vimanika† was awarded second prize in the In-House Magazine Competition organized by Ministry Of Home Affairs, Department of Official Language. NACIL was conferred 2nd prize by a well known literary, Socio-cultural organization ‘Aashirwad’ for outstanding Hindi implementation in the category of Public Sector Undertakings (Large) of Government of India Mumbai. 4. Control Process of Air India The company has extensive internal control system which ensures optimal utilization and protection of resources, IT security, accurate reporting of financial transaction and compliance with applicable laws and regulations and internal policies and procedures. The internal control system is supplemented by extensive internal audit, regular reviews by management and well documented policies and guidelines to ensure reliability of financial and other records to prepare financial statements and other data. 4.1 Steps taken for effective control process/system in the organization * Air India has set up a special vigilance department headed by a vigilance officer whose main function is to initiate steps to curb corruption and malpractices in the organization. The prime functions to achieve this are as below: * Investigation of complaints against all categories of employees / travel agencies / handling agencies. * Monitor progress of action recommended by Vigilance against such employees. * Study and examine Systems & Procedures followed in various departments, identify corruption prone areas and suggest remedial measures to minimize scope for corruption or malpractices. * Organise, conduct surprise checks in sensitive & corruption prone areas. * Maintain Surveillance on employees of doubtful integrity * Ensure speedy processing of vigilance cases at all stages. * Ensure that there is no delay in the appointment of the Inquiring Officer, and that no tactics are adopted by the accused officer. These are few of the functions of the vigilance department to have proper check on instances pertaining to demand and acceptance of a BRIBE in any form or kind for providing any service. * SITA, to provide new Passenger Services System SITA, the aviation IT specialist, has been selected to provide Passenger Services System (PSS) to Air India on a turnkey basis. SITA’s Horizon platform provides PSS services to 140 airlines and will be used to deliver a single airline code in order to allow the seamless integration of Air India with Indian Airlines (as these two were merged under NACIL). SITA will also implement an efficient online booking engine, departure control system, and check-in and automated boarding control, baggage reconciliation system (BRS) and a frequent flyer programme. The booking engine will provide Air India full control over its own ticket distribution and drastically reduce costs.

Write two paragraphs, each about 150 words, which present an extended Essay - 1

Write two paragraphs, each about 150 words, which present an extended definition of Jim Crow 1.0 and Jim Crow 2.0. AKA The New Jim Crow - Essay Example Under these laws, the public places or the public assets of the United States were segregated between the African Americans and the White Americans. These laws were created to promote equal treatment of the African Americans, but the public assets that were allowed to be accessed by the African Americans were quite inferior to the ones that were allocated to the White Americans. Jim Crow 2.0 is the word used to refer to a book called New Jim Crow that was authored by Michelle Alexander during the period of 2010. The book is called Jim Crow 2.0 in order to differentiate from the Jim Crow laws of 1890s which are referred to as Jim Crow 1.0. The book called Jim Crow 2.0 was authored with the purpose of informing the society that things have not changed in the American society and the African Americans are still treated almost the same way they were treated under the Jim Crow Laws. The book proposes that institutional discrimination still exists in the American society but it has taken a much subtle form. The book argues that previously laws were created to explicitly discriminate against the African Americans. Now there are no such laws, but the practices of these institutions is still the same. For example: the African American members of the American society are quite commonly labeled as criminals and due to this they have access to inferior quality of housi ng, employment opportunities and other opportunities as compared to the White Americans of the society (Cflj.org

Microsoft Organisation - Overview, Challenges, Recommendations Research Paper

Microsoft Organisation - Overview, Challenges, Recommendations - Research Paper Example Unfortunately, an antitrust case was filed by the US Justice Department. The government argued that the customer must have a choice to choose products in a competitive market. It was not right on Microsoft's part to monopolise not only the operating systems market but also plan to do the same for the browser by porting their browser to the operating system. " Microsoft's share of the market for Intel-compatible PC operating systems has stood above ninety per cent. For the last couple of years, the figure has been at least ninety-five per cent, and analysts project that the share will climb even higher over the next few years. Even if Apple's Mac OS were included in the relevant market, Microsoft's share would still stand well above eighty per cent." Microsoft was set up as a company to develop and sell BASIC interpreters for the Altair 8800, a microcomputer design from 1975, based on the Intel 8080 CPU and sold as a mail-order kit through advertisements in hobbyist magazines. The ris e and popularity of home computers are attributed to Altair 8800. This was a turning point for Microsoft. With the growing popularity of home computers, Microsoft had started to dominate the home computer operating system market with MS-DOS in the mid-1980s. Microsoft has been a real wealth creator for its employees and shareholders. Statistics show that subscribing to shares of Microsoft has made four billionaires and an estimated 12,000 millionaires from Microsoft employees. Microsoft has footholds in other markets besides operating systems and office suites, with assets such as the MSNBC cable television network, the MSN Internet portal, and the Microsoft Encarta multimedia encyclopedia3.  

One Year Action Plan based on based on Epstein's 6 Types of Essay

One Year Action Plan based on based on Epstein's 6 Types of involvement - Essay Example Such feasibility studies were done to ensure that the action plan was measurable, specific, time-bound and achievable. These factors were not considered only in the selection but also in the implementation of the plan. As much as possible, over elaboration and sensationalism were avoided. To this effect, the action plan comes with specific activities on what needs to be done to achieve the set targets. These measures indeed make the implementation of the 3-way Action Plan feasible as there are clearly stated measures for achieving the objectives. In the academics for instance, it is stated for example that ways of achieving goal one would be â€Å"Parent involvement, increase in Benchmarks, six weeks test, report cards, TAKS testing†. With measures of this nature running through all the goals, the implementation of the plan is indeed feasible. Factors that will Support the Plan As suggested by Epstein, there have been specific factors picked from the home, community as well as the school as supporting factors for the successful implementation and achievement of the action plan. ... h the academic goals where students will be taken through reinforced lessons in the areas of reading, spelling and the organization of academic competitions to boost students’ desire to learn more. Factors that will Hinder the Plan Not withstanding the carefully crafted factors above, there is no denying the fact that there are still foreseeable factors that may possibly hinder the successful implementation of the Action Plan. Some of these factors include the fact that there may be conflict of targeted goals between the home and the school in one hand and the community and the school at the other hand. This is to mean that there is the likelihood that goals that the home may want to achieve in this period of one year may not just be different from that of the school but opposite to it, causing a lot of inconvenience in striking the balance of pursuing both goals. The same is true for the community. Again, since Epstein suggests that the implementation of the action plan shoul d be out of a collaborative effort between the school and other stakeholders, it is expected that there will be maximum cooperation from the home and community. However, there could be the likelihood that these agents or stakeholders may not have enough time to participate in the implementation of the Action Plan. There could even be apathy on the part of some stakeholders. Financial inadequacies are also hindrances that cannot be overlooked. Extent to which the action plan already supports the Partnership that already exists in School Farlex (2011) explains that â€Å"a relationship between individuals or groups that is characterized by mutual cooperation and responsibility, as for the achievement of a specified goal† As the adage goes, â€Å"there is nothing new under the sun†. As a matter of

Geology of Puerto Rico Research Paper Example | Topics and Well Written Essays - 1750 words

Geology of Puerto Rico - Research Paper Example These rocks are overlain by younger  Oligocene  rocks to recent  carbonates. There are also othersedimentary rocks that are part and parcel of the geology of Puerto Rico. Typically, the Northern Oligocene to the rather recent carbonates is composed of Most of the caverns  and  karst  topography. The geology of Puerto Rico has made it very mountainous from the way the island was formed. There are also seventeen lakes in the island which are all manmade and fifty rivers (Otis, 2005). The island’s formation, topography, hydrography and climate make up Puerto Rico’s current geologic composition harmoniously; showcasing the natural beauty of the island. This paper seeks to analyze the geology of Puerto Rico from concepts of its formation, topography, hydrography and climate. Puerto Rico is strategically placed between the  Caribbean  and  North American plates, just at the boundary. As a result, there is deformation that is occurring to the island ion the present day due to the interactional stress between these plates. The results of these seismic events include geological hazards such as earthquakes, tsunamis and landslides. Looking into the structure of Puerto Rico, the Jurassic rocks are the oldest rocks (Meyerhoff, 1933). These rocks are mainly found at  Sierra Bermeja  in the southwest part of the island and are about 185 million years old. They are believed to have originated from the Pacific Ocean  realm and constitute the bulk of the oceanic crust. In the Jurassic period, the main body mass (the Pangaea super continent) was split into two. This led to the formation of two land masses. On the North was Laurasia and to the south was Gondwana. As a result, the continental climate was transformed from dry to humid due to the presence of more cost lines. This was the first process of the formation of Puerto Rico. The land masses were pushed from the ocean overlying on top of each other thus forming hilly and mountainous landscape. The

What Problems do UEL Student Expect to have in their Future Essay

What Problems do UEL Student Expect to have in their Future Professional Careers and what are their plan to over come it - Essay Example It will gather data from UEL student and analyse it in more depth. The above question analyses two parts of the research. The first part analyses the data generated from the small scale. The second part includes a personal development plan showing how and to what extent studying for the degree has been beneficial to me as a student. The reason for this is because by being in the corporate market students will be capable to link their responsibilities at work with what they will be learn during their degree course. Today’s technology is significantly changing the way Universities teach and how students learn. There are great possibilities for the academic institutions with change in equipping graduates in competing in knowledge economy. Witte &Steijn (245–264.) describes that; students who want to do Master studies should have work experience before doing so. Dale et al.(1998) shows the other reason is that working before taking on degree builds student’s self con fidence and determination for them to take up the studies in order to improve their working skills. In certain areas of work, using a more practical approach and having acquired work experience enables one to have a competitive edge in the job market. Andrea (2010) shows having a working experience is necessary because it is true that some skills may never be taught in a classroom but are acquired though working experience. Methodology In my research I have decided to choose interview and questionnaire. Questionnaires method is one of the most popular concepts of conducting research because it’s easily filled and straightforward. However interview is more complex to analysis as it’s challenging to code and produce graph and chart to display the results. This type of method focuses on conversation between both the interviewee and the interviewer. (Rosemary 2009) quantitative questionnaire and qualitative interview research are the selected data collection methods. The d ifference between both methods is information to be collected in-depth and the other generated statistics. The questionnaire was simple and it started with few closed questions. The questionnaire was designed in a simplistic fashion. It consists of multiple questions in order to reflect the main aspects, which are; retrieving the demographics and the prospect of student aspect, the problems student would encounter in the future and finally plans and measures student would undertake to improve the chance of employability and reduce risks. The questionnaire was given out to student in my seminar and also in the library of UEL. To analyse the data gathered from the questionnaire will be coded and inputted into Microsoft Excel (Kothari 2001). Consequently the data will be integrated into graphs, tables and charts in order to assess and compare against each other. Interview was conducted after the quantitative data collection in order to gain more qualitative insight the issue. The inter view process was subjected to trial to prevent any issue up rising. In order to exclude this, a passive interview method was executed. One to one method of research will be conducted where both interview and the interviewee exclusively focus on the topic being researched (Kahn and Cannel, 1957). The interview was conducted at the same manner as the questionnaire. The reason for using this method is because it’s informal, it also takes less time to process data and it is flexible to use. Holliday (2007) puts it that this method is also effective as there is no moderation or control of data collection environment. Interview is also effective as it provided interactive features if the interviewer had appropriate technology. Personal interaction with the respondent is also beneficial as they feel more relaxed and candid to

Culture and American Foreign Policy Essay Example | Topics and Well Written Essays - 250 words

Culture and American Foreign Policy - Essay Example America is a migrant society where every citizen has the right to do anything they want, provided they do not infringe on the rights of others. Â  For instance, America is one of the few societies where citizens are constitutionally allowed to own guns for personal and property protection. Â   It is this same projection and protection of freedom that manifests in American foreign policy. A good example of this is the Middle East where the U.S is involved in multiple wars. While there are other factors contributing to these conflicts, the primary reason is the liberation of Middle Eastern people from tyrannical governments, in line with the American culture of liberty for all. Â  Another example is in the Far East. As part of American foreign policy, the United States maintains permanent military basis in both Japan and South Korea. It does this as a protection to both countries from North Korea and China. What is the common difference between China/North Korea and Korea/Japan? The answer is a culture of liberty. China and North Korea are against a culture of personal liberties and hence, are a threat to South Korea and Japan. Â   These scenarios replicate across the world where the United States has a strong show of might in enforcing its foreign policy. On this basis, it is safe to argue that, cultural factors help explain America’s interaction with the outside world. Â  To test this assertion empirically, one can use quantitative techniques to analyze secondary data on U.S foreign interventions.

A strong healthy economy versus a strong healthy environment Essay

A strong healthy economy versus a strong healthy environment - Essay Example There is the old adage that health is wealth, which means that â€Å"a healthy person can work with efficiency to earn wealth†.Therefore, it could be deduced that everything begins with a disposition for health that starts from within and from the person’s values of importance to have a strong healthy environment. When one is to reflect on the question, which is more important: a strong healthy economy or a strong healthy environment, the appropriate response to this question lies first in defining the determinants of health. According to Healthy People 2020, there are five crucial determinants of health: economic stability, education, social and community context, health and health care, as well as neighborhood and environment. Suffice it to say that these determinants are on equal footing with each other; meaning, one determinant does not surpass the relevance or importance of the other one, since each facet is instrumental for the overall success and healthy status o f the citizens. Economists could profess that a healthy economy is more important; while environmentalists would contend that a healthy environment is a key to a healthy economy (Aurilio and Sargent). However, given that for the sake of argumentation, one needs to make a choice regarding preferential importance: a strong healthy economy versus a strong healthy environment, one is convinced that a strong healthy economy is of a paramount concern. ... Concurrently, a healthy economy eventually creates economic stability that effectively addresses an effective use of natural resources, and an appropriate disposal of wastes, among others. A healthy economy has determined the most effective use of the natural resources in the environment to make economic activities sustainable, in the long run. As emphasized, â€Å"using our natural resource base in a more efficient way, and maintaining a larger supply of both non-renewable and renewable resources relative to demand, makes the products of a nation, a company, or a community more competitive in the marketplace† (Church par. 14). Evidently, a healthy environment, per se, does not benefit society in the long run – but, being able to use the natural resources towards economic pursuit generate greater advantages for a greater number of people over a longer time frame. People in an economically stable environment have learned to deal with issues of sustainability and social r esponsibility that integrates environmental protection and conservation. Church averred that measures of economic growth are effective gauges of the health of the economy: â€Å"growth in gross national product has become the seminal indicator of the health of our economy†¦ If an economic activity produces directly one million dollars in product, but also results in one million dollars of costs in health impacts and destruction of essential assets, common sense might lead you to think nothing has been gained. But health services and asset replacement are part of the gross national product, and using GNP as a measure, the loss becomes a gain† (par. 10). Thus, through economic indicators, a strong and healthy economy and society is effectively and